Dr Radzali Hassan , MD of Harta Group, Malaysia and Sultan Al Mutlaq, Head of Franchise of Barns Coffee,Saudi Arabia
Dubai — Saudi based world’s Largest Halal coffee chain, Barns Coffee plans to Expand franchises in the ASEAN countries, Barns Coffee , headquartered in Saudi, currently has over 600 locations and has announced plans to achieve 1000 outlets globally by 2030.
Premier Fine Foods SDN BHD division of Harta Group , Malaysia signed an MOU with Barns Coffee, Parent Company Al Amjaad Group , to develop and operate the new coffee shops in Malaysia and other ASEAN countries.
Mohamed AL Zain ,CEO- Barns Coffee (AL Amjaad Group),Saudi Arabia
Premier fine foods plans to start 25 outlets in Kuala Lumpur as the Hub and expand franchises to other ASEAN countries which includes Brunei, Cambodia, Indonesia, Laos, Myanmar, the Philippines, Singapore, Thailand, and Vietnam in to achieve 300 outlets in next ten years. Premier Fine foods will make use of its existing network in Southeast Asia to support operation of the new businesses, which will have menus tailored to local tastes focused on business growth in the Asian consumer market.
“We believe the potential of ASEAN market remains huge with the total population of all ASEAN states amounted to an estimated 666.19 million, and there has been an accelerated growth in the ASEAN coffee market showing its potentials for local and international café brands to continuously exploit. Said Dr. Radzali Hassan, Group Managing Director Malaysia based Harta Group and Chairman of Malaysia Franchise Association.
Founded in 1992 by the Al Amjaad Group, Barn’s currently operates more than 600 stores across Saudi Arabia.Barns believes in the eternal legacy of coffee, and the love and memories it brings up for coffee lovers. From roasted beans to a piping hot cup of coffee, freshly-baked savories to a range of customizable beverages – Barns has created and continues to innovate a unique coffee experience with local storefronts.
Malaysia, The World’s Leading Halal Hub
We’re delighted to commemorate Barns 30-year journey in the region and International expansion with signing the expansion of our outlets to Asian Markets to achieve our goal of 1000 outlets by 2030. Our Association with Malaysia counterpart, Premier Fine foods SDN BHD will strengthen our brand presence in the Asian markets,” said Mohamed Al Zain ,CEO of Al Amjad Group.
The ASEAN countries isn’t the only international market seeing aggressive expansion from Barns. The chain recently signed for London expansion to target European markets.
Coffee market in ASEAN Countries amounts to US$8.24bn in 2023. The market is expected to grow annually by 7.81% (CAGR 2023-2028). One notable trend in the coffee market is the growing demand for specialty coffee. Consumers are seeking unique and high-quality coffee experiences, exploring different flavor profiles, and appreciating the artistry and craftsmanship involved in coffee production.
