In a significant stride towards global expansion, Saudi Arabia’s renowned Barns Cafe made a remarkable appearance at the Paris Franchise Expo, signaling its keen interest in penetrating the European halal cafe market. This strategic move underscores the brand’s ambition to bridge cultural gaps and cater to the diverse palate of the European demographic with its unique offerings.
Barns Cafe, hailed as one of Saudi Arabia’s most beloved homegrown cafe chains, has already established a strong foothold in the Middle East with over 500 outlets. Its venture into the Paris Franchise Expo is not just a testament to the brand’s success but also a bold step towards exploring new territories. The expo provided an unparalleled platform for Barns Cafe to showcase its rich array of halal-certified products, including a variety of coffee blends, teas, and delectable pastries, all of which adhere to the strict halal guidelines.
Mohamed Al Zain , CEO OF Barns Cafe
“The European market, with its growing Muslim population and increasing interest in halal food options, presents a fertile ground for Barns Cafe’s expansion. The brand’s participation in the expo was strategic, aiming to attract potential franchisees and partners interested in tapping into the lucrative halal cafe segment. Through engaging presentations and tastings, Barns Cafe demonstrated its commitment to quality, innovation, and adherence to halal standards, appealing to both Muslim and non-Muslim consumers alike.” Said Mohamedl Al Zain ,CEO of Barns Café.
Barns Cafe’s vision goes beyond just selling coffee; it aims to create a culturally inclusive space where people from all walks of life can come together. The brand emphasizes the importance of community, sustainability, and providing a premium cafe experience that resonates with the values and tastes of its European clientele. With its eye on major European cities, Barns Cafe is poised to become a trailblazer in the halal cafe market, fostering cross-cultural connections and introducing the rich flavors of Saudi Arabia to Europe.
As Barns Cafe embarks on this ambitious journey, its showcase at the Paris Franchise Expo marks the beginning of a promising chapter. “The brand’s foray into Europe is not merely an expansion but a mission to spread the warmth of Saudi hospitality, one cup of coffee at a time. With meticulous planning, a deep understanding of the halal market, and a passion for excellence, Barns Cafe is set to redefine the cafe culture in Europe, making it a much-anticipated addition to the continent’s diverse culinary landscape.” said Sultan Al Mutlaq ,Head of Franchising of Barns Café .
Saudi Arabian coffee chain Barn’s has announced international expansion plans and is targeting 1,000 stores globally by 2030. Founded in 1992 by the Al Amjaad Group, Barn’s currently operates more than 650 stores across Saudi Arabia, making it the Kingdom’s largest chain. The Jeddah-based company is planning to focus on drive-thru stores and smaller format sites, with global expansion to London, New York ,Malaysia ,Egypt, Bahrain and UAE Markets.
