In a significant move underscoring its growing prominence in the coffee industry, Saudi Arabia’s Barns Coffee has announced its participation in the prestigious World of Coffee Dubai. This event is renowned as the premier coffee trade show in the Middle East, attracting exhibitors and visitors from across the region and beyond. It’s a pivotal platform for businesses within the UAE’s burgeoning coffee market, as well as those seeking to enter the Middle Eastern coffee scene.
World of Coffee Dubai is more than just a trade show which will be organized on 21-23 January 2024 , Za’abeel Hall 4-5-6-Dubai World Trade Centre is a vibrant hub of coffee culture and industry trends. This event features a diverse array of attractions, including the Roaster Village, where artisan coffee roasters showcase their craft. The event also hosts educational Lectures, providing insights into the latest industry developments and the Cupping Room, offering a sensory exploration of various coffee flavors. Another highlight is the UAE National Championships, a competitive stage for the country’s top baristas.
The Brew Bar and the SCA Community Lounge are also integral parts of the event, creating spaces for networking and relaxation amidst the bustling trade show floor. Here, buyers and sellers can reconnect, forge new business relationships, and immerse themselves in the world of coffee.
Barns Coffee, the largest manufacturer and homegrown coffee shop chain in the Middle East, is set to showcase its products at this illustrious event. With its rich history and deep roots in the region’s coffee culture, Barns Coffee represents the pinnacle of Middle Eastern coffee craftsmanship. “The company’s participation in World of Coffee Dubai marks a significant milestone in its journey, reflecting its status as a key player in the global coffee arena.” Said Mohamed Al Zain, CEO of Barns Coffee
Visitors to the Barns Coffee exhibit can expect a unique experience. The brand is known for its exquisite blends and single-origin coffees, sourced from the finest coffee-producing regions worldwide. Attendees will have the opportunity to access a wide range of Barns Coffee’s products, from their signature roasts to innovative new blends. The company’s expertise in roasting and brewing is set to be a highlight of the event, offering a taste of true Middle Eastern coffee culture.
Furthermore, Barns Coffee’s presence at the World of Coffee Dubai is a testament to the growth and evolution of the coffee industry in the Middle East. The region has seen a significant surge in coffee consumption and a growing appreciation for specialty coffee. Barns Coffee, with its commitment to quality and innovation, is at the forefront of this shift, shaping the future of coffee in the Middle East.
The participation of Barns Coffee in World of Coffee Dubai is a notable event for coffee aficionados and industry professionals alike. It not only showcases the company’s remarkable range of products but also highlights the dynamic and evolving nature of the Middle Eastern coffee industry. As Barns Coffee takes its place among the world’s elite coffee brands, it reinforces the region’s growing influence in the global coffee landscape.
