Jeddah : In a significant move that marks its entry into the broader franchising arena, Jeddah’s beloved Barns Cafe is set to participate in the Saudi Franchise Expo in Riyadh in 2024. Known for its exquisite coffee and inviting ambiance, Barns Cafe is gearing up to share its success story and explore new partnerships at this pivotal event.
The Saudi Franchise Expo, renowned for being a catalyst for business growth and franchising opportunities, provides the perfect backdrop for Barns Cafe to showcase its unique offerings. The expo is expected to draw a diverse crowd, from seasoned investors to budding entrepreneurs, all keen to discover the latest trends and opportunities in the franchising world.
Barns Cafe’s journey from a local favorite to a potential franchise powerhouse is a reflection of the brand’s commitment to quality, customer satisfaction, and innovation. “We are excited to be a part of the Saudi Franchise Expo and look forward to sharing our love for coffee with the vibrant business community in Saudi ,” said Mohamed Al Zain ,CEO of Barns Cafe. “Our participation signifies not just our growth ambitions, but also our commitment to contributing to the flourishing franchise industry in Saudi Arabia.”
With its roots firmly planted in Jeddah, Barns Cafe is now poised to reach new heights. The cafe’s story is a testament to the vibrant entrepreneurial spirit thriving in Saudi Arabia and the promising future of the franchise industry in the region.
Mohamed Al Zain, CEO of Barns Cafe
In fact, Saudi Arabia represents almost 60 percent of the Middle Eastern franchise market, showcasing its prowess as a region worth considering for international brands. The value of the franchise market in Saudi Arabia has reached one billion dollars, noting that the Kingdom was expected to witness the launch of 60 Saudi brands by the end of this year.
The Saudi Franchise Expo 2024 in Riyadh will be held in Riyadh International Convention and Exhibition centre from 28-31 Jan 2024 ,is poised to be a landmark event in the franchise industry, drawing entrepreneurs, investors, and business enthusiasts from across the globe to the heart of Saudi Arabia. As a premier platform for networking, innovation, and business expansion, the expo will showcase a wide array of franchising opportunities spanning various sectors, including food and beverage, retail, technology, and services. With its strategic focus on fostering entrepreneurship and supporting economic diversification in line with Vision 2030, the expo is set to catalyze new business ventures, forge international partnerships, and highlight the Kingdom’s growing influence as a global business hub. The event promises to offer invaluable insights, workshops, and discussions led by industry leaders, making it an indispensable opportunity for anyone looking to make their mark in the franchising world.
Barns has announced international expansion plans and is targeting 1,000 stores globally by 2030. Saudi Arabian Jeddah-based Al-Amjaad Group is renowned for its successful coffee business, Barn’s, which was established in 1992, with a progressive company culture, Barn’s has become the largest and one of the oldest coffee shop businesses in Saudi Arabia. Al-Amjaad has adopted a franchising model to expand the reach of barns while maintaining full ownership of approximately 30 percent of its branches. This strategy has proven effective, with the number of Barns Café branches growing from around 130 in 2018 to over 650 today, including more than 150 fully owned by Al-Amjaad.
